The videos took a lot of coordination, since we wanted to not only include the business leader, but a couple of his or her employees or colleagues, and we wanted to shoot on location. The team who worked on the videos spent a few hours on site with each business leader to capture what we needed.
For our video on Michael Tarpinian, CEO of the nonprofit Opportunity Alliance, the team shot at a preschool program run by PROP, which recently became a part of Opportunity Alliance. The team's presence made quite an impact on the 3- to 5-year-olds there. Our editorial assistant/videographer, Travis Bernier, even got out from behind the camera to read them a story.
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